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| Picture credit Jess Bailey |
The benefit of innovation for organizational growth and success is globally acknowledged, employee neoteric work behavior particularly is a more beneficent advantage that helps organization to succeed in vibrant corporate environment (Richard A. Woodman, 2010), as stated by the UK’s Prime Minister Tony Blair, “creativity and innovation are at the heart of a successful business” from this statement we can conclude that for businesses its vital that their employees must adopt creativity and innovative work behavior to achieve the organizational goals (Kerrie L. Unsworth et al, 2003), creativity and innovativeness are often used in exchange, difference is that creativity is development of ideas and innovation is idea execution (Mark Reuvers et al, 2008).
The innovation brought about by employees is directly linked to the overall organizational innovativeness; employees show innovative work behavior because either it is part of their job or prompt to intentional innovative work behavior (Nadin Dorner, 2102). The creation and production of fresh ideas and their application is said to be innovation and generation of a valuable idea is the first stage of innovation (Sussane G. Scott et al, 1994), thus a complex behavior involving actions linked to the generation of fresh concepts and the comprehension and solicitation of these new concepts is said to be innovative work behavior (Richard A. Wooodman, 2010).
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